Featured Project
Gibson Farms Home Delivery Ecommerce Platform
A direct to home grocery ordering experience built from Gibson Farms' wholesale foundation.
TrueSite is designing Gibson Farms Home Delivery as the public ecommerce counterpart to Gibson Farms' wholesale distribution business. The site will translate a large grocery and dairy catalog into a homeowner friendly shopping experience with organized categories, product discovery, cart and checkout flows, Wix Payments, customer accounts, order communication, and a scalable path for local delivery operations.
PROJECT SNAPSHOT
Timeline
In Build
Consumer facing ecommerce platform being developed as the direct home delivery counterpart to Gibson Farms wholesale distribution.
Industry
Grocery ecommerce and local delivery
The project brings grocery, dairy, and farm to table products into a homeowner shopping experience for Central Massachusetts households.
Project Type
Wix Studio ecommerce platform
TrueSite is planning the storefront, category structure, product discovery, cart, checkout, customer account path, and delivery focused UX.
Capabilities
Consumer storefront built from wholesale depth
The site translates a distributor catalog into a public ordering experience that does not require sales team assistance to browse or check out.
PROJECT OVERVIEW
A wholesale catalog
rebuilt for household ordering
The home delivery project has a different audience than the Gibson Farms wholesale site. Instead of business buyers and internal sales workflows, the experience needs to help everyday households browse grocery categories, understand product options, build an order, check out online, and receive clear communication around a local delivery purchase.
MAIN GOAL
Create a consumer ecommerce platform that gives Gibson Farms a scalable direct to home ordering channel while keeping the shopping experience simple enough for homeowners to use without sales team assistance.
What TrueSite Built
TrueSite is planning the storefront structure, grocery category experience, responsive shopping pages, cart and checkout journey, Wix Payments setup, customer account path, product merchandising areas, order communication flow, and SEO foundation for a public home delivery brand.
1
Consumer storefront strategy
The user experience shifts from business purchasing behavior to household shopping, with clearer category paths, product browsing, and simple entry points.
2
Grocery catalog architecture
Products can be organized around everyday grocery decisions such as dairy, staples, fresh items, household needs, featured products, and seasonal availability.
3
Product discovery and merchandising
Featured sections, category cards, search friendly product organization, and visual product groupings help shoppers understand the available range quickly.
4
Cart and checkout planning
The build is structured around a standard ecommerce path with product selection, cart review, online payment, order confirmation, and clear customer communication.
5
Customer account experience
Customer accounts, saved details, order history, and repeat ordering concepts can support households that turn home delivery into a regular routine.
6
Delivery focused customer journey
The site needs to make local service availability, checkout expectations, order communication, and delivery confidence feel simple for a public customer base.
PROJECT HIGHLIGHTS
Wholesale catalog translated for homes
The project takes Gibson Farms existing product depth and reshapes it for homeowners who browse differently from restaurants, schools, and foodservice buyers.
Household shopping paths
Grocery category structure
Farm to table positioning
Ordering without sales assistance
A public ecommerce experience lets customers browse, build an order, check out online, and receive confirmation without needing a manual quote or sales call.
Product selection
Online checkout
Order confirmation
Local delivery brand expansion
The project supports Gibson Farms moving from wholesale distribution into a consumer channel built around home delivery and its existing fulfillment strength.
Central Massachusetts focus
Direct to home channel
Fleet supported delivery
Scalable ecommerce foundation
The Wix Studio ecommerce structure can grow with additional products, promotions, customer education, email marketing, and future operational refinements.
Expandable catalog
Merchandising areas
Marketing ready structure