TRUESITE SERVICES
Product experiences built for
browsing, buying, and discovery
TrueSite builds ecommerce and product catalog websites that help customers find the right products without overwhelming them. Depending on the business, the platform may support online checkout, inquiry-based product discovery, wholesale-style category browsing, featured product merchandising, customer accounts, promotions, or a catalog experience that feeds sales without replacing the company’s existing operations.
SERVICE OVERVIEW
Product sites need
more than item grids
A product-driven website has to organize categories, product details, trust signals, policies, search behavior, checkout expectations, and customer questions. TrueSite designs the catalog architecture first, then builds pages and collections so products can be managed cleanly and presented in a way that supports how the business actually sells.
OUR MAIN GOAL
Create a product platform that makes the catalog easier to explore, gives customers enough information to act, and supports the right buying path, whether that means checkout, quote requests, customer onboarding, or direct sales conversations.
WHAT’S INCLUDED
What product platforms
can include
Catalog and Category Architecture
Products are grouped around how customers browse, compare, request, or buy so the catalog feels organized instead of crowded.
Product Detail Content Structure
Product pages are planned with the right combination of descriptions, images, options, specifications, trust details, policies, and next steps.
Checkout or Inquiry Path Planning
The platform can support direct checkout, quote requests, wholesale onboarding, customer portal paths, or product discovery without public purchasing.
Merchandising and Featured Product Areas
Featured products, seasonal groups, brand sections, promotions, and category highlights are used to guide customers toward important inventory.
Customer Account and Order Flow Setup
Where ecommerce is appropriate, the build can include customer accounts, carts, checkout, order confirmation, payment flow, and post purchase communication.
KEY CAPABILITIES
Catalog and commerce
capabilities
The build can support many product models, from straightforward Wix ecommerce to B2B product discovery, wholesale lead generation, and catalog structures connected to future systems.
Right Sized Commerce Model
TrueSite separates full ecommerce, product catalog, wholesale discovery, and inquiry driven sales so the website matches how the business actually sells.
Wix Ecommerce Configuration
Store setup, product organization, payments, checkout settings, shipping or delivery logic, and customer communication can be configured inside the Wix ecosystem.
B2B Product Discovery
Wholesale companies can present categories, brands, product ranges, and onboarding paths without exposing pricing or replacing existing operating systems.
Consumer Shopping UX
Consumer stores can use clear categories, product cards, filters, cart behavior, and checkout paths that make browsing and purchasing feel simple.
Scalable Product Data Planning
Product fields are organized before import so future additions remain consistent across categories, images, descriptions, tags, and page connections.
Conversion and Merchandising Strategy
The site can highlight priority products, seasonal opportunities, popular categories, and customer education without turning the catalog into clutter.
INDUSTRIES WE SUPPORT
Businesses with
product-heavy websites
This service supports food and beverage companies, wholesale distributors, retailers, ecommerce brands, specialty product businesses, and companies that need product discovery without a full public checkout.
Food and Beverage
Food and beverage companies need product discovery, brand trust, category structure, ordering paths, and content that respects how the business actually sells.
Wholesale and Distribution
Wholesale distributors need websites and systems that respect customer types, catalog scale, account onboarding, internal workflows, and the difference between browsing and ordering.
Restaurants and Hospitality
Hospitality businesses need websites that present the experience clearly, support reservations or inquiries, explain amenities or menus, and make guests confident before arrival.
Local Retail
Local retailers need websites that make products easier to browse, support store visits or online orders, and keep promotions, trust, and local visibility connected.
FEATURED PROJECTS
Product and ecommerce
examples
Related projects show how TrueSite separates consumer shopping, wholesale product discovery, and operational product systems so the website matches the business model instead of forcing one approach.
Gibson Farms Home Delivery
A consumer Wix Studio ecommerce platform that extends Gibson Farms from wholesale distribution into direct home grocery ordering with product discovery, cart and checkout, customer accounts, and local delivery focused UX.
White Brothers All Star Dairy
A product driven Wix Studio B2B website that helps wholesale customers explore categories, recognize brands, start new account conversations, complete credit applications, and access the separate VAI customer portal.
Lavender Resort Properties
A Wix Studio hospitality platform for a premium family vacation rental brand, connecting property content, residence booking paths, direct reservations, Hospitable, PriceLabs, Stripe, and future portfolio growth.