Featured Project
White Brothers All Star Dairy B2B Website Build
A wholesale product discovery site designed for customer acquisition without public ecommerce checkout.
TrueSite is building a custom Wix Studio website for White Brothers All Star Dairy that turns a broad wholesale dairy and foodservice offering into a product rich customer acquisition platform. The experience supports category browsing, brand discovery, industry specific pathways, Become a Customer submissions, online credit applications, email growth, and direct access to the separate VAI ordering portal.
PROJECT SNAPSHOT
Timeline
In Build
Interactive homepage direction has been created and the approved direction will be rebuilt natively in Wix Studio for production.
Industry
Wholesale dairy and foodservice
The project supports a regional distributor serving restaurants, cafes, schools, institutions, convenience stores, markets, and commercial foodservice buyers.
Project Type
B2B product discovery website
The site is a public sales and onboarding platform, not a Wix ordering system or a direct VAI integration.
Capabilities
Product merchandising and customer acquisition
TrueSite is combining retail inspired product discovery, account inquiry paths, credit applications, CRM notifications, and VAI portal access.
PROJECT OVERVIEW
Product discovery
without confusing it with ordering
White Brothers needed a public website that could behave like a digital sales floor while keeping private ordering, account pricing, invoices, payments, and customer tools inside VAI. TrueSite separated those journeys so new customers can discover the product range and apply for an account while existing customers get a clear portal route.
MAIN GOAL
Create a sales focused B2B website that makes a large wholesale product range easier to explore, improves customer acquisition, supports account onboarding, and preserves the existing VAI system for private customer ordering.
What TrueSite Built
TrueSite is creating the strategy, UX, Wix Studio build, native responsive structure, product category architecture, brand presentation, Become a Customer form, online credit application, document upload path, CRM notifications, SEO setup, analytics foundation, and ongoing marketing support plan.
1
Product driven homepage strategy
The homepage is treated as a digital sales floor where categories, featured ranges, brands, industries, and calls to action each have a commercial purpose.
2
Product discovery without ecommerce
Visitors can explore categories, featured products, and brand content while public pricing and customer specific ordering remain outside the Wix website.
3
New customer onboarding forms
Become a Customer pathways collect business type, address details, product interest, weekly volume, supplier context, timeline, notes, and email permission.
4
Online credit application workflow
The planned credit application supports business, ownership, trade reference, bank reference, authorization, and document upload requirements using Wix forms.
5
Existing customer portal path
A clear Customer Portal button routes current customers to VAI for private ordering, account pricing, invoices, payments, and account tools.
6
Native Wix Studio production build
The approved interactive prototype will be rebuilt with Wix Studio sections, grids, repeaters, CMS content, forms, CRM routing, analytics, and SEO controls.
PROJECT HIGHLIGHTS
A digital sales floor for wholesale buyers
The site is designed to sell the range and service of a distributor by making products, categories, brands, and account steps visible from the first visit.
Product rich layout
Category browsing
Repeated action points
Two journeys kept separate
Prospective customers are guided toward inquiry and application, while existing customers receive a clear path into VAI without confusing the public site with ordering.
Prospect onboarding
Existing customer portal
No public checkout
Account application built into the site
The project turns new customer intake and credit review into structured online workflows instead of loose email conversations.
Become a Customer form
Credit application
Document uploads
Retail energy for a B2B distributor
The design borrows useful merchandising patterns from major supply and retail sites while keeping the tone established, local, and service focused.
Featured product ranges
Brand carousel
Industry cards